Shortcuts
1. Elevator pitch
“Where others focus on weapon systems, we focus on the trigger that’s between your ears.
Our kits enable those who protect us build and sustain skills on-demand, and plan tactical operations at the edge.
Kits combine sensing, immersion and seamless human-machine teaming and are available as a service.”
2. Ideal customer profiles
- Yes
- Infantry – special, airborne, naval, mechanised, armoured.
- Combat Engineers – counter ied, eod, cbrn.
- Security Forces – military police, air force security guards, compound protection, naval fleet protection
- No
- Cavalry
- Artillery
- Fast-jet
- Rotary-wing
- Medical
Law Enforcement Agencies (LEA) – 1-year cycles, offsets Defense cycles
- Yes
- Special intervention
- 2025-Q4 Expected
- Front-line
- No
- Crowd & Riot control
- Crime scene
- 2026 Expected
- Fire suppression
- Reconnaissance
- HazMat
- No
- Command & Control
- Paramedic
3. Buyer personas
In order to understand buyer personas motivations, we’ve laid out their main concerns as well as what drives their decision. The main buyer personas we’ve described are available for download here.
| Market | Links |
| Defense | PDF View |
| Law Enforcement | TODO: Download |
4. Customer journey
We qualify opportunities in accordance to the following standard:
We focus on converting opportunities to the next phase with the ultimate goal of converting into paying customers. For each phase and tailored to buyer personas, more detailed sales plays are available.
Please contact your partner-manager.
5. Sales content
| Defense | Links |
| Awareness | PDF Download |
| Education (Train) | PDF Download |
| Education (In-depth materials) | View Online |
| Law Enforcement | Links |
| Awareness | TODO: Download (EN, Source) |
| Education (Train) | Download (EN, PPT) |
| Education (In-depth Materials) | View Online |
Kit Pricing
Available upon request, please contact your partner manager.
6. Competition
7. Marketing content
Click on the image to go to Vimeo. Videos can be used in your own marketing materials.
Click on the image to show the high resolution version. Photos can be used in your own marketing materials.
8. Customer success
- Customer onboarding materials – manual, quick reference guides (upon request)
- Once a first project/proof of concept has been implemented we apply different strategies for:
- increase: growth in same tier kits
- expand: growth in supporting kits e.g. academy with trainee kits
- up-sell: upgrading in tiers
- cross-sell: combining tiers
Please contact your partner manager to discuss the appropriate strategy and timing.